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2. IN THIS ISSUE
1 First Sponsor Ad Section
2. In This Issue
3. Web site or Product review / Video of the week
4. Great Article
A Successful Home Business – What You Need To Know
You can have a successful home business on the internet, but you have to work at it. If you do then the opportunities are endless.
5. Second Sponsor Ad Section
6. Feature Article
The Hidden Power of Networking
We all make use of traditional forms of marketing but networking is one form of marketing which, has been under-utilised. Learn how small
business owners are beginning to understand the power of networking and what it can do for their sales.
7. Tools of the Trade
8. Third Sponsor Ad Section
9. Guest Article
Advice For People Who Work From Home
This article is about what it takes to succeed if you want to set up business working from home. More and more people are looking at this
form of work as it has many advantages to it. There are however many pitfalls and you can easily fall into negative traps which ultimately
can end in failure for your small business.
10. Classified Ads Section
11. Subscription Management
12. Contact Information / Advertising
13. Legal Notice
Web site or Product review / Video of the week
Please send your suggestions to the editor via http://formmail.to/loevenfeldt
4. GREAT ARTICLE
A Successful Home Business – What You Need To Know
You can have a successful home business on the internet, but you have to work at it. If you do then the opportunities are endless.
In order to have a successful home business, you do need to work at it. Even though you are working your own hours and you are your own boss,
you still have to put in time growing your business. The power of the Internet lets you conduct international business because your website is
available all over the world.
The Internet has become the way people do business and has led to many people having their own very successful home business. It is very
possible to set up a successful home business on the net without spending a lot of money.
If you want a successful home business, then you are not alone. This is something that everyone wants, whether it is on a part time or full
time basis. Most people start working at home as a hobby and work at it until it becomes so successful they can quit their regular job and devote
all their time to their home based business.
You might be operating out of your garage or basement selling products that customers want. To become truly successful and reach the largest
possible number of customers you do need to have an online presence with an international Internet business.
The best place to start setting up a successful home business is to find a product or service that customers need and that you really like. If
you have a product that you don’t really care too much for, then you’re not really going to be that successful because you won’t want to spend
time promoting it.
When you set up your own website, you pay for the domain name and the web hosting and that’s it. That’s all you pay to have your own
international Internet business.
Finding affiliate companies where you can sign up for free and add a link to your site is really simple. When customer click through your site
and make a purchase, you make money with your successful home business too. It may be a percentage of the sale or a set dollar amount for each
purchase.
You don’t have to worry about the cost of shipping products all over the world with an international Internet business. The affiliate company
takes care of all that as well as processing the credit card orders. You don’t necessarily have to focus on one product because you can have many
pages on your site.
The successful home business owners are really diversified and offer many options to customers. The most successful home business sites right
now tend to be in the field of travel, hard to get items, health products and exercise equipment. Become part of the Internet shopping experience
and start your own successful business operating online out of your home.
You can have a successful home business on the internet, but you have to work at it. If you do then the opportunities are endless.
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6. FEATURE ARTICLE
The Hidden Power of Networking
We all make use of traditional forms of marketing but networking is one form of marketing which, has been under-utilised. Learn how small
business owners are beginning to understand the power of networking and what it can do for their sales.
We all make use of traditional forms of getting new business in – advertising, direct mail, brochures etc but networking is one form of
marketing which, has been under-utilised. Until now that is. Small business owners are finally beginning to under stand the power of networking
and what it can do for their sales figures.
But what is networking?
In its most basic form, it’s word-of-mouth advertising but originated by you, not your customers. It involves taking every opportunity to
raise awareness of your product or service amongst the people you meet.
At a more sophisticated level, networking can be achieved by taking advantage of the formal networking groups or events that have been
arranged purely with the idea of putting potential partners together.
But how can you, as a small business owner, become a more effective networker and take full advantage of the opportunities presented? We are
going to give you some key tips and ideas on how to be a better networker.
What are the key advantages of networking?
Networking has some very good advantages over the traditional type of marketing:
It’s free! Talking to someone costs nothing except your time
It’s targeted marketing in that it’s likely the person you are talking to has a direct interest in your product or service. Consider newspaper
advertising, which will mostly be read by people who have no interest in what you have to offer
It’s face-to-face marketing unlike direct mail, adverts and telephone calls. You have the immediate opportunity to establish rapport and get
an understanding of the person’s problems
You have the chance to mix with business owners in other industries, which may open the door to new opportunities you had not previously
considered
It’s not only a way of creating business but also a great way to solve problems and seek advice. Why sweat over a solution when someone has
probably already experienced and solved the same problem? Ask and find out who can help you
Where to find a network
Finding a place to network, where like minded business owners are present, is not that difficult. Whilst you should be networking all the time
– taking the opportunity to promote yourself where ever you can – it’s more effective if you can meet people who are there to do the same thing;
you can get onto the same wavelength that much quicker.
Here are some possible networking opportunities to think about:
Your local Chamber of Commerce, BNI group or business club - as well as hosting their normal meetings (which are great networking
opportunities anyway) they may hold regular networking sessions which are dedicated to putting business people together
Government advice agencies – most countries have government bodies which have the remit of helping local small businesses, some of them
may already hold network meetings where they bring together a batch of ‘new recruits’. Check out you country’s small business advice agency
web sites to see what support they can offer
Trade Associations – your industry may have an association which holds regular meetings. Although you are interacting with businesses in
the same line you will still be able to find solutions to problems and pick up new ideas. Who knows, if you establish good rapport with
another business, they may be happy to refer surplus work to you or tap into a unique specialisation you may have?
Seminars – keep a look out for seminars being run for small business owners. As well as being informative, they are a great networking
opportunity, especially over coffee and lunch when you have the chance to start a conversation going along the lines of, “How do you think
you’re going to apply that point we learnt this morning in your line of business?”
In just this one question you will have found out what business they are in and one of the problems they are currently facing. If you’re
lucky, you may be able to offer help as well – one extra sale!
Anywhere and everywhere – remember to network all the time! Never miss an opportunity to tell people what you do. You may only get a
successful hit in one out of a hundred contacts, but one sale may be enough to make it all worthwhile!
Where and when are meetings likely to be held?
Formal networking events can be held over breakfast, lunch and dinner. Breakfast sessions are popular because it allows business owners to
start the day on a positive note, leaving the remainder of the day free for ‘business as usual’.
But how good are you at holding a sensible conversation at 7 o’clock in the morning? If you don’t look or sound your best in the early
morning, then you had better find an alternative!
The best networking events are where you are free to ‘work the room’ and not be tied to a table with food being served.
What to prepare
As with any marketing promotion, networking should be thoroughly prepared for. Badly presented sales pitches lead to lost sales; the same goes
for networking. So what should you do before attending a networking session?
Step 1: Know your products and services inside out. If you are only just starting out, make sure you are fully briefed on all the inn’s
and out’s of your product.
Step 2: Write and rehearse an opening statement to the question “What do you do?” This may sound an easy question but try thinking an
answer on the spot and at the same time making it some good! Not so easy. Write a clear and concise statement, which encapsulates everything
about your business. Remember, this is your chance to impress! Having decided on your opening line, rehearse, rehearse and rehearse. It has
to be word perfect and confident sounding.
Step 3: Make sure you have enough business cards. You don’t want to scribble your number on the back of a napkin! Not very
professional.
Step 4: Double check the venue and time. You don’t want to turn up late and miss any opportunities or appear to be lacking in time
management skills.
Step 5: Dress to impress. Make sure you are neat and tidy – everything a successful small business owner should be.
Step 6: Leave your house/office in plenty of time to make sure you don’t arrive totally stressed out
You’re off!
You have arrived at the venue and if this is your first time, what are you likely to do? Find the nearest corner and pray that someone doesn’t
approach you! Networking, especially the first time, can be nerve-wracking. It does take a degree of confidence but over time this gets
better.
7. TOOLS OF THE TRADE
Editors note:
Below are some of the tools I personally use and recommend. These tools have passed my test, which isn't easy. If you would like
to recommend a tool you use daily with great results, please send a note to the editor.
Thanks !!
Link partners:
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Recommended products, sites and services:
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9. GUEST ARTICLE
Advice For People Who Work From Home
This article is about what it takes to succeed if you want to set up business working from home. More and more people are looking at this form
of work as it has many advantages to it. There are however many pitfalls and you can easily fall into negative traps which ultimately can end in
failure for your small business.
I now work from home and have been self-employed for around ten years. I had previously worked in a large office environment and although the
pay was quite good, I soon became annoyed at my long commute to work and also with some of the people I was working with.
I have always wanted to be my own boss, set my own hours and be able to take holidays when ever I wanted to. Working from home seemed the
perfect answer for me.
I run a small business and do not employ anybody, it is just me. Now you may think that this is great and I have to say for the most part it
is. For the business to succeed, I need to work very hard and I need to keep coming up with new ideas to keep myself motivated and to keep the
business alive.
I have to admit, I am not a Monday person and in the early days I found it very hard to actually do any work on this particular day. Working
on my own and not having anyone to answer to made it very easy for me to just go back to bed for example. This of course did not help my business
and was something I had to get out of doing.
The first tip therefore, is that you need to have self-discipline to make your home based business work. Each week set yourself business goals
of what you want to achieve. Treat working from home like you are working in an office, do not be tempted by watching the television or by any
other distraction. You have to ensure you put in the required hours to make the business the success you want it to be.
The second bit of advice is to be careful what you eat. I fell into a trap of eating a lot of snack type foods, and did not ever feel that I
had the time to cook myself a meal for lunch. I soon started to put on weight and this caused me to lose some of my self-confidence.
I needed all of my self-confidence to keep up my belief that I could succeed at working from home. I now make sure that I give myself an hour
break for lunch and to re-charge my batteries. I am also careful not to snack in between meals.
Thirdly you are likely to experience good months and bad months, financially. It is important therefore that you start saving so that when you
are having a bad period, you have the cashflow to keep the business going. Also keep some money aside to pay the taxman.
When I first became self-employed I loved the fact that I did not need to pay tax each month. When I received my yearly tax bill it was quite
a shock however and I have since started to put an amount aside each month to cover it.
Most businesses have these peaks and troughs. When business is not going so well, it is very easy to become downhearted and even depressed. I
found this working by myself, I had nobody to pick me up from these lows.
I have since realised that feeling sorry for myself is not going to help the situation, therefore I have to work even harder during these
periods and that I have to keep thinking positive.
I hope you have enjoyed reading this article and I wish you every success with your home based business.
10. CLASSIFIED ADS SECTION
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