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2. IN THIS ISSUE
1 First Sponsor Ad Section
2. In This Issue
3. Web site and Product review
Webmasters! Split Test your Website and Dramatically Improve your Conversion Rate
4. Great Article
Traffic Generating Schemes to Avoid
5. Second Sponsor Ad Section
6. Feature Article
Newsletters, do they work?
7. Tools of the Trade
8. Third Sponsor Ad Section
9. Guest Article
Why You Might Fail at Network Marketing
10. Classified Ads Section
11. Subscription Management
12. Contact Information / Advertising
13. Legal Notice
3. WEB SITE AND PRODUCT REVIEW
Webmasters! Split Test your Website and
Dramatically Improve your Conversion Rate
By Marvin Lovenfeldt
If you do any kind of web site design including copywriting, then you know that all sites are not created equally - one site converts well,
and another site doesn't convert at all.
Why is that?
Well, one way you can find out what your visitors prefer is by testing several different versions of the same page.
"But that takes a lot of time and hard work" I hear you say.
Well, yes and no. It does take some time and some work, but you can make use of software solution, that will do the numbers crunching work,
and make it a lot easier to manage.
I am testing a brilliant piece of server side software called Split Testing Pro that can make several
kinds of split tests. I am doing this to - hopefully - boost my conversion rate (to get more visitors to order advertising from me).
So far I am running a simple split test with three different versions of my index page - one is the "old" original page with my photo etc.,
the second page is the same as the first one, except from there is no photo on the page, and the third is a version with less text and without
the photo.
The initial test is for 1000 views of each above 3 pages. That is the minimum for a reliable result.
The split testing software directs the search engines to the original page, and the pages used in the split test is in a seperate folder.
That way my search engine rankings for the page (#2 on page #1 in Google for the term - network marketing success - which by the way has more
than 55 million search results - should not be affected (at least that is what the software developer promises.
Testing different headlines, different pictures, different ad copy and different prices is easy with software.
Once it is setup all it takes is the time to complete the test, then you pick the winner, and - if you wish - you can do another test to
improve other parts of the page in question.
When done right split tests can boost your conversion rates by hundreds of percent. The difference in sales can really be huge.
I highly recommend that you do split tests on all your web pages. Use this software Split Testing
Pro and you will be on your way to higher conversions, more sales and better profits.
Traffic Generating Schemes to Avoid
By Marvin Lovenfeldt
When searching for ways to generate traffic you will encounter all sorts of schemes and programs.
While, without a doubt, there are programs and methods out there that work, and work well, there are also a variety of schemes and programs
that not only do not work, but are frowned upon by reputable marketers and customers, alike.
Top on my list of schemes to avoid are the Million Hits Traffic Generation schemes.
Some people believe that the more traffic to their site the better their sales.
In searching for a means of driving massive traffic to their site they wind up joining some traffic generation scheme that promises to
generate a million hits on your site.
Next they will waste away their valuable time clicking away on traffic exchanges.
Now, don't get me wrong, not all traffic exchanges are schemes. However, some are exactly that.
Not to mention everyone who's using this traffic exchange is a business owner, so unless your business has more to offer than the other's do,
you won't get any further with this method than you would have with any other.
Another scheme to avoid is the "sale" of traffic.
Companies will offer to "sell" you massive amounts of traffic, usually some phenomenal number like a million hits or 10 million hits and in
truth what it turns out to be are popup and / or popunder advertising.
I don't know about you, but I'm plain tired of popup ads and will avoid sites that use them.
Programs like the ones I just mentioned are not and will never be replacements or solid alternatives to the tried-and-true methods of
generating traffic such as SEO, pay-per-click, ezine advertising and others.
For the SEO TOOL I use to get a #2 page #1 in Google on a very competitive term with over 55
million search results go here SEO TOOL It's the best there is! They even have a free trial.
Understandably marketers will have times when they're frustrated with a lack of results, however with a little time and effort, along with
education, there are a variety of methods that can be used to generate traffic and, once in place, require minimal maintenance to continue to
produce results.
Although there is more work involved in these methods, when done correctly they produce real, steady results and they won't annoy your
visitors!
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6. FEATURE ARTICLE
Newsletters, do they work?
By Marvin Lovenfeldt, editor
Undoubtedly at some time you have visited a web site that offered you the opportunity to receive a newsletter from them via
e-mail.
If you're like most of us, you signed up for it.
Whether or not the newsletter was worth continuing to receive is dependent on the quality and content.
I mention this because it's one of the most crucial factors in whether or not a newsletter will work for your business or
marketing venture.
Newsletters, like books, magazines, e-books or ezines, are only as good as their content.
You can have all the eye-catching pictures and graphics you please, and a great layout, but if the content isn't interesting
and informative to your readers, then it's bound to be a waste of your time, and the time of you're their time, too.
This leads us to the question,
"What do you need to make a great newsletter?"
A great newsletter must give the readers what they want.
If you're a niche marketer you'll want to give your readers a variety of information and news related to your niche.
If you're in the Internet dating business your newsletter should cover a variety of dating-related subjects, success
stories, personal improvement articles, and the like.
Whatever your market, you'll want to give the readers what they're looking for.
Many site owners have found that asking the readers for suggestions has worked very well to keep abreast of what they want in
the newsletter.
In addition to great content there are other items that need to be included.
One key element that should be included in any newsletter is a link to send the reader back to your main web site.
This should be located in an area that is highly visible, preferably on the first page if your newsletter has more than one
page.
This gives the reader easy access to go to your site for more information on something mentioned in the newsletter and will
also entice them to visit just for the sake of visiting. Remember, people love to click on links!
Another critical element of your newsletter should be an open invitation for people to pass your newsletter along to
friends.
Pass-it-along advertising has had huge success in the past and is a great free advertising tool.
So don't forget to invite your readers to pass your newsletter along!
Below are some of the tools I personally use and recommend. These tools have passed my test, which isn't easy. If you would
like to recommend a tool you use daily with great results, please send a note to the editor.
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9. GUEST ARTICLE
Why You Might Fail at Network Marketing
By Cheree Miller
Depending on whose statistics you believe, between 90 and 98% of all network marketers fail.
How can you avoid being just another statistic, and succeed in your business?
It’s obvious that the network marketing is based on the sound principles of multiplication and leverage.
You’ve seen the business plans, and the charts and graphs, and you know this business can work. But, can you work it?
See if you recognize anyone in these examples. (Please note: The names have been changed to protect the guilty!)
Suzie Smart was introduced to a new business opportunity. She instantly saw the potential of making a lot of money, and
building a residual income that she could enjoy for years to come. After all, Suzie is smart – but, perhaps a bit too smart.
Suzie begins searching the internet for anything and everything she can find on network marketing. She asks her upline for
information. She signs up for the monthly newsletter and motivational pack. She takes a class down at the community college. She subscribes
to several industry magazines. She devours every motivational book, tape, CD, and DVD she can get her hands on.
Timothy Timid was introduced to a great money making business. His friend kept calling him, emailing him, dropping by his
house, and taking him to various business meetings, but Timothy finally signed up because his friend convinced him this was the opportunity
of a lifetime.
Timothy really wants to find a way of making money, because he doesn’t like his job very much. He doesn’t really get along
with his co-workers. In fact, he’d rather stay home than deal with people. So, the idea of making money over the internet really appeals to
him.
Barbara Busy took time out of her hectic schedule to hear about an exciting new opportunity to make tons of money fast. It
sounded like a great idea to her – especially the fast part.
Her sponsor told her she could make a fortune in just 2 hours a week and Barbara figured she could probably squeeze 2 hours a
week out of her schedule – maybe on Sunday night between church and homework, or between homework and bedtime. Maybe she could just put on a
pot of coffee and stay up a little later…
Luke Lazy heard about this great new business on the internet that was so easy, even a bum could make a fortune in 30 days!
The best part about it is, his sponsor even said the whole thing would work on auto-pilot. The company would set up his website and build his
downline, and all he would have to do is kick back and watch the dollars poor into his bank account.
Tina Tomorrow joined a wonderful new business. It took awhile. Her sponsor had to call her and invite her several times, and
each time Tina would say, “Maybe tomorrow.” But, she finally signed up. Now her sponsor keeps asking her if she’s made her list yet. “Not
today. I had a bad day at the office, my kid got in trouble at school, my car had a flat, and the plumbing went out at home… maybe
tomorrow.”
Have you found the number one reason people fail at networking marketing yet? They don’t take action.
Maybe they spend all of their time learning instead of doing. Maybe they don’t take action out of fear of rejection or
failure. Maybe they don’t take action because they simply don’t have the time.
Maybe they don’t take action because they are lazy and want you to do all of the work for them. Maybe they don’t take action
because they simply put things off, even though they have the best of intentions to do something today.
So, what’s the best way to combat this problem? Stay tuned… I’ll have the answer in my next article.
Cheree Miller is leader in internet based MLM Network Marketing. She uses her wealth of experience in the business world to
develop training and marketing programs that can be used in virtually any business. She recently left the fast-paced California lifestyle
behind, and now lives on 15 beautiful acres in the Arkansas countryside.
For information on how to explode your downline, visit Cheree's website For information on how to increase traffic to your own personal blog, click here You can find more articles by Cheree at Magic Lead Generation
We do in good faith check out all articles and advertisers. We as the publisher and editor do not accept any responsibility for the accuracy of the information presented in this newsletter.
The reader accepts all risks that some of the information may not be correct. We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no responsibility. The editor/publisher suggest that you exercise due diligence!
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