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27 Quick Tips To Top Search Engine Rankings
By Michael Wong
Last Update: Monday, July 30, 2007.
In this article I show you how to improve your search engine rankings using 27 quick search engine optimization tips.
Increase your site's link popularity by increasing your internal and incoming links.
Internal links - Cross link all your sites and important pages within each site. This will maximize the PageRank of all your
pages within each web site.
Incoming links that you control - Create several small web sites related to your main site. Each site should only consist of a
few pages. Then cross link them all together using the most important keywords. Don't forget to include links back to the main
site.
Incoming links that you don't control:
Ask sites that link to your competitors to link to your site. To find out which sites are linking to your competitors,
visit a search engine and enter, "link:" followed by the competitors' domain name.
For example:
link:www.yourcompetitor.com
Exchange links with sites listed in the same category as yours in the major web directories, such as the Yahoo! Directory and the Open Directory.
Find sites that accept site submissions. Visit your favorite search engine and search for:
"add url" "your keywords"
Also try searching for the actual submission page using its page name.
For example:
addurl.html, addsite.html, addlink.html, etc.
Include a TITLE tag as the first META tag, directly after the HEAD tag.
Try to avoid stop words in your TITLE tag. Stop words (a, an, and, but, he, her, his, i, in, it, of, on, or, she, the, etc.) are
common words and characters ignored by some search engines to enhance the speed and relevancy of their search results.
You'll find a list of 297 commonly-used stop words ignored by most search engines in my Search Engine Optimization Guide; Search Engine Optimization Strategies: Top 30
Search Engine Optimization & Ranking Strategies For Dummies.
Include a META DESCRIPTION tag, directly after the TITLE tag. Include the most important keyword phrase for the web page as close to the
beginning of the description as possible.
For example:
<HTML>
<HEAD>
<TITLE>Mike's Marketing Software Tools Reviews</TITLE>
<META NAME="description" CONTENT="Mike's Marketing Tools is the leading review site for the very best internet marketing tools for
web marketers and webmasters.">
...
If you use a META REFRESH tag, make sure it is set to refresh after 30 seconds.
Some search engines consider pages that refreshes under 30 seconds as spam. I recommend using a JavaScript redirect tag, if
you require a quicker page refresh.
For example:
Step 1 - Paste this code into the HEAD section of your HTML document. Change the 3000 to whatever number you like. 1000 represents 1
(one) second.
<SCRIPT LANGUAGE="JavaScript"><!--
function redirect () {setTimeout("change()",3000);}
function change () {window.location.href="http://www.mikes-marketing-tools.com";}
//--></SCRIPT>
Step 2 - Insert the onLoad event handler into your BODY tag, so that the JavaScript code is executed when the page loads.
<BODY onLoad="redirect()">
Remove all other meta tags (author, date, etc.), unless you're sure they are absolutely necessary. The only meta tags I ever use are the
META DESCRIPTION and occasionally the META REFRESH tag.
Include a site map with links to all your pages. This will help search engines find and index all your pages.
Limit the number of links on a web page to 50.
If you have more than 50 links, limit your links to your most important pages.
Include text on the page as some search engines, such as AltaVista, have been known to kick out links only pages.
Use one or more header tags in your main page body and include your most important keyword phrase/s.
Use large header tags, such as <H1> and <H2>
Use Cascading Style Sheets (CSS) to alter the appearance of the header tags to fit the look and feel of your site. For more
information read this CSS tutorial.
Check the first couple of lines of the first paragraph to see if it's appropriate to be used as a description of your page. Many search
engines utilize the first couple of sentences of the body text as the search results description, instead of the contents of the META
DESCRIPTION tag.
Try to achieve a minimum word count of 300 and a maximum of 750 words on each page.
Register a domain name with the exact keyword phrase you wish to target, using hyphens to separate the keywords.
For example, if the keyword phrase is "search engine rankings," then register:
search-engine-rankings.com
If the domain you want is unavailable, either try a different extension, such as .NET, .INFO, or .US, or add a keyword to
the end (preferential) or beginning of the domain.
Name directories after your keyword phrases, using hyphens or underscores to separate the keywords.
For example, if an important keyword phrases is, "search engine rankings," name your directory:
If you use an image map, include HTML links, as some search engines do not follow image map links. Plus image maps do not offer search
engines any link text to index. So, try to avoid the use of image maps as they do not help with your search engine optimization
efforts.
Use the longer or plural version of a keyword, where possible. Word stemming is a concept used by some search engines to return search
results that include keywords that extend beyond what you searched for.
For example, a search with the keyword "engine" might return results for, "engines," "engineers," and "engineering." If someone searches for
the longer version of a word and your page only uses the short version, then your page will be excluded from the list of possible
results.
Sprinkle a few uncommon keywords and synonyms in your main body text. Less popular keywords have less competition in the search engines.
So your web page is has a greater chance of being listed amongst the top results.
Do not repeat keywords or keyword phrases over and over again on a web page, as this would be considered as spam by search
engines.
Keep your pages as close to the root domain as possible. Do not set up more than 3 directory levels.
For example:
www.yoursite.com/index.html (1st level - excellent)
www.yoursite.com/html/index.html (2nd level - Good)
www.yoursite.com/html/marketing/index.html (3rd level - OK)
www.yoursite.com/html/marketing/search/index.html (Too many levels down - search engines will find it difficult to find and index
pages this far down)
If you have a persistent (on most or all of your pages) navigation bar at the side of each page, your table is almost certainly set up in
such a way that it pushes your page's body text down the HTML document. Search engines give prominence to keywords nearer the beginning of a
HTML document. So, design your HTML table so that the navigation bar is placed after your main body text.
If you're unsure how to do this, check out my Search Engine Optimization
Strategies ebook. You'll discover exactly how to design such a table in my book.
Move Javascript code to a separate file, or the end of the HTML document after your closing BODY or HTML tag. Yes, this technique
actually works!
Follow these instructions to move the JavaScript code to a separate file and link to the file from the HTML document. Then place the
following code in between the HEAD section:
This procedure also reduces your file size, and therefore your download time. In addition, it allows you to reuse the code
on other pages by simply link to the JavaScript file. Both of these techniques will move your important body text nearer to the top of
the HTML document.
Although not always practical, you may like to try naming your cascading style sheet tags after keywords.
For example:
.search {
color: #ff0000;
}
Use Robots.txt files instead of Robots meta tags, as some search engine robots do not recognize the tag. Visit The Web Robots Pages for more information.
Do not use font size one (1) text as the default text size. Many search engines consider tiny text to be spam. It's OK to use some font
size one text.
Do not participate in link farms or link exchange programs. Search engines consider link farms and link exchange programs as spam, as
they have only one purpose - to artificially inflate a site's link popularity, by exchanging links with other participants.
Do not confuse link farms and link exchange programs with reciprocal linking. Reciprocal linking is the exchange of links with individual
sites, and is certainly an accepted technique for improving your site's link popularity.
There you have it. My 27 quick search engine optimization tips to improving your search engine rankings. I hope you found this report usful.
For more indepth tips, you may like to read my Search Engine Optimization
Guide.
Publishing Rights: You may republish this article in your web site, newsletter,
or ebook, on the condition that you agree to leave the article, author's signature and photograph, and all links
completely intact. Full
instructions on how to copy and upload my photo to your server.
5. SECOND SPONSOR AD SECTION
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6. FEATURE ARTICLE
Network Marketing - Your Biggest Problems And What To Do About It By Joe Shaw
The vast majority of network marketers do not make a profit. Its time to wake up and get busy.
If you want to be in the few percent that actually make money, then you need to identify the biggest problems that keep most people from being
successful and put a game plan in place for fixing them.
THE BIGGEST PROBLEMS
1) Getting interested people to talk to
I've been in this business for several years, and without a doubt this is the number one problem. No matter if you lead with the product or
the business, the hardest part is finding truly interested people.
Just about any traditional network marketing person will tell you to make up a names list, do 3 way calls, and bring people to meetings.
There's only 1 really big problem with this. Most of the people you call aren't really interested.
Just in case you need a little proof, it's most obvious because YOU are the one doing the calling. Otherwise they would be calling you. So
then you have to learn all these creative ways to try to create interest, and that my friend feels like just another form of aggressive, in your
face, selling. Most people I know, do not want to do that.
2) Making A Profit
Imagine this, What if you started a business so that you could make some money? Wow! I know this is really new information, and that it may be
new to you. The sad fact is the statistics have shown that the vast majority of people in network marketing do NOT make a profit.
If you are reading this article, just ask yourself if that seems to be true. So what happens? For most of us, our experience is that we spend
a lot of Time and Money to figure out that this isnt working for us. It's sad, but it really doesnt have to be that way.
THE SOLUTION
So what do you do with all that? It's simple, you need to find a way of building your business that helps you find highly interested people to
work with, and that makes you money WHILE you are building up your residual.
One of my favorite authors, Ann Sieg, says that "A prospect that comes to you is infinitely more qualified than anyone you could approach
yourself". I couldn't agree more.
The problem with the old marketing methods is that you have to try to create interest, and thats rarely effective. It feels like hard selling
and no one likes it.
But if you have an automated system in place where people who are truly interested can get information that they are looking for, and then
theres a way for them to become your customers without even talking to you.
That means that you have Income now AND highly qualified prospects who are truly interested in your business. Its absolutely the most
compelling way I have ever seen to build this business.
Joe Shaw invites you to learn how you can make money while creating prospects with our free Ebook The 7 Great Lies of Network Marketing at
http://familybusinesstips.com/7Lies.html. You automatically get the rights to resell,
reprint, and redistribute it anywhere (even on your own website).
7. TOOLS OF THE TRADE
Editors note:
Below are some of the tools I personally use and recommend. These tools have passed my test, which isn't easy. If you would like
to recommend a tool you use daily with great results, please send a note to the editor.
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9. GUEST ARTICLE
Network Marketing Success - Role of the sponsor
by neils andersen
Everyone who gets involved in Network Marketing has been approached by someone, shown the business and then sponsored into to the Network
Marketing opportunity.
People new to Network Marketing probably wonder what the role of the sponsor is. Are they just someone who has convinced you that this is
the opportunity you need?
They sign you up with high hopes and thats the last you see of them. In some cases the new person may fell that way.
Are they going to be someone that is constantly telling you want to do, like a boss? Even though, you are in business for yourself. Well the
reason why most people get in to Network Marketing is because they dont want a boss.
Your best chance of success is if you have a sponsor that has your best interests at heart. Someone who is knowledgeable on how the business
works, and they can advise you on what to do but, are not telling you what to do.
When you first start out they should be teaching you well about how to be successful. How to sell products and how to sponsor and teach
others. This should always be done in an informative way. It's up to you to follow through with the action, remember it is your business.
If you are pressured to do things you are not comfortable with you probably wont remain in the business. If you are not given good
advice and support you may get confused or disheartened and probably won't stay in the business.
To be a good sponsor you dont need to have been in the business for a long time, you just need to be motivated, have good leadership skills
and have been trained right. This will help to get you off to a flying start.
So the role of the sponsor is to educate you how to be successful and offer support when it is needed.
Some people will not need help for long, but others will. A good sponsor will know what support is needed.
If you have sponsored someone you have made a commitment to them. But remember it is your business and your sponsor is not responsible for
doing your work for you.
To learn more about Network Marketing and about how to generate unlimited exclusive leads, and make money even if they never join your primary
business, visit:
Neils has a teaching background. He is now combining his experience as a teacher with his passion for Network Marketing to build a ever
expanding team. He teaches others how to be successful in Network Marketing using the power of the internet.
10. CLASSIFIED ADS SECTION
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We do in good faith check out all articles and advertisers. We as the publisher and editor do not accept any responsibility for the accuracy of the information presented in this newsletter.
The reader accepts all risks that some of the information may not be correct. We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not give any warranties and accept no responsibility. The editor/publisher suggest that you exercise due diligence!
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Copyright (c) 2007
The Network Marketing Success Ezine & Lovenfeldt Marketing.
All rights reserved.
The Network Marketing Success Ezine - free weekly ezine for network marketers working hard to build their business with articles, tips, tricks, tools, from people who have been there done that.
About The Author: Michael Wong is the editor of GoDefy.com - the
world's first 
