Issue 32, 2007 The Network Marketing Success Ezine

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Hang with me here for some time and let's go back to Sunday School in this article. Let's take a lesson from the Christian Bible. Actually, one from the Jewish Bible and the other from the Christian Bible.

If you think back on the story of Moses from your Sunday School days (or maybe you just heard about it), Moses turns out to be a pretty important guy in Jewish and Christian history. He's right up there at the top!

If we were talking about successful entrepreneurs, he's hanging out with Walt Disney, Henry Ford, Warren Buffet (investor wise), Oprah Winfrey, Donald Trump, or whoever else your favorite tycoon might be.

So realizing that Moses was a super-star in history, we can also apply the same to the lead player in our Christmas story; Jesus Christ. Jesus of Nazareth, no matter which way your thoughts run, was probably the most influential icon in this history that we humans know.

I mean, if you think about it, the entire western civilization's dating system is based on the life of him as a historic icon.

We are in the year 2007. When you get official certificates and the rest of that phrase is read to you, it's "...in the year of our lord, 2007." (i.e. 2007 Anno Domini, or within this epoch, or this era of time marked by an event; marked by the life of Jesus as recorded in the Christian New Testament.)

If Moses, the man who freed his people from an empire, much larger than him, that dominated the Red Sea region, and Jesus, the person of which it is recorded that the ground shook upon his death, were rejected by their "warm markets", how on earth do you think the odds are stacked in your favor?!

Moses left his hometown after screwing up when his calling was revealed. As recorded in the texts, from the beginning, he didn't even want to go!

He had the same impression of himself (and this is an important notion!) that his "warm market," his friends and family, had of him. (read that again.)

He called himself ineloquent and asked to have someone else sent to do the mission that was given to him.

He was working for his father in law, tending his flock, when the mission was presented to him. You think his friends and family saw a man that was going to lead the greatest exodus recorded in history?

Jesus started his career at 37. At least, that's when people cared to start recording it. Let me tell you, it picked up quick!

Here's the abbreviated version: Jesus runs into a man named John who was dunking people in the water to purify them. John sees Jesus approaching and goes burzurk! "This here is the Son of God!" he yells (in one way or another. ...and what a wake up call for a 37 year old).

John baptizes Jesus and Jesus, with this tremendous newsflash, wanders off to the desert, or wilderness, for 40 days for some "me-time." I think I would too. That's some big news to be told, and then dunked in a cold river.

For 40 days he did soul searching in his wilderness and, through whatever happened in there (you're welcome to do your own reading), he comes out stoked! He's ready to roll; a man with a mission!

On top of that, he's had a 40 day PR campaign running about him; a fur-covered, burley guy named John who's been running around dunking people in water and telling everyone that the savior had come and he was right there! Jesus was pumped and John was pumped.

You have a PR campaign that is preparing the masses, they're excited and curious, and you, yourself, just went through 40 days of motivational, soul searching, boot-camp! You can't be any more prepared than that!

Jesus rolls into Galilee and the crowd loves him! His career is off to an explosive start! Let's take this to the warm market, right? That's what your sponsors tell you to do. Why not? You're excited. That's what you sister who picked up the great Avon product did when she knocked on your door with a weird smile.

Jesus walked into Nazareth, his home town, pumped up and fully aware of his mission. He gives the same message that Galilee just ate up with fork and knife, and he rolls in with the same confidence!

There might as well been 47 record players around that synagogue that all scratched and stopped at the same time.

Sure the people might have recognized that he was saying something mildly profound, but all they could wonder was, "Hey, isn't that the son of Joseph?" Isn't that the carpenter's son? (i.e. that cute boy we all knew, that should be learning how to be a carpenter.) They couldn't get over their own mind-warps.

Right there, Jesus recognized the phenomenon and even put it to words, "I tell you the truth," He said, "no prophet is accepted in his hometown." It's a tangible truth. Just try to sell your brother the "greatest" opportunity of all time.

No. Am I trying to make light of the lives of two really important icons? Certainly not. I love history of all kinds and embrace their lessons! Am I saying that we're all prophets? Not so much. But you know what?

We all have a mission! The good majority of us all really want to do good with what we're offering. We've all been pumped up at some point. And we've all gotten the same reaction from our "warm markets," our home town, our friends a family.

It's just how it is. Throw that notion out of the window! It will do nothing but destroy your morale and frustrate you.

It's really just human nature. If any blame is to be placed, it really should go on you for refusing to look past the ones you love and know, on to real customers; customers looking for your product.

Your "warm market" loves you and knows you because of who you've been to them. Has anyone loved the salesman who intruded on your doorstep or been thrilled by that cold call that interrupted dinner?

No! ...and now you're becoming one of those things that everybody hates. You're like the insider that turned. That's even worse!

You have to realize that to them, you will always be little Johnny who threw your bike at the neighbor's dog because you fell off of it, or silly Susan who kept chasing after that guy who was too old or no good for her.

You threw up in your friend's car that one night, you broke your arm when you drove your buddy's dad's four-wheeler into the tree, you cried when you were stung by a wasp, and you wanted to be a dolphin trainer all your life. ...and then a horse wrangler, a rodeo clown, a lawyer, a fire fighter, a CSI tech, an anthropologist, and a small business owner (all in that same order, maybe!).

The point is, to them, you will always be who they remember. And, honestly, you've got to be someone different to achieve in this industry.

If Jesus changed water into wine, and then walked on it, and his friends and family still didn't quite listen to what he had to say, you better have something that turns this globe into a peach! ...and then it wouldn't matter anyway.

If you want to share this with your friends and family, or if you want to sell it to everyone you know, let them come to you. Stop every bit of pursuit that you're making toward them.

If you pursue, they will run (this applies to anything in life!). Be successful and then just listen to your brother ask you, curious, "Hey man, what's up? Is that a new car? How the heck did you do that?"

Then, and only then, are you going to have them listen! ...and you know what? It's still going to be difficult! They will never be easier than someone that you don't know. Which is ironic because so many people are scared to talk to strangers when in reality you're at best odds with them.

Plus, if they say no, you never have to see that stranger again! If your mother says no, you have to see her this coming Thanksgiving. It feels a little awkward.

Make yourself a useful entity to society, increase the value of your worth in this world and people will naturally start coming to you! One of them may even be your brother emailing you without realizing that he's emailing you.

Now fast-forward for a moment in your emotions and tell yourself how that feels.

Well, the best thing you can ever do is sign up and get rolling with the right team. You jump in with people who know what they're doing and before you know it, you know what you're doing!

I'm not a very strong asset to basket ball teams. I can play some defense, and if there's not too much heat on me, I can make 2 points. But I know, I'm confident, that if I get on a great team, we're going to win!

It's that simple. And what's even crazier is that 6 months later, playing on that killer team, I'm a better basketball player! Maybe I go to another team, and they think I'm their most valuable asset!

Play with a good team. If you're ready to hit the ground running with your new MLM travel business, if you're ready to learn and implement the skills you need to have people flock to you, if you're ready to really do it and not just think about it, look around for some good teams and pick the one that's right for you.

If you're still struggling with the sales and marketing side of your Network "Marketing" business, there are many, many free resources out there to help you along with that! Just start looking in the right places.

Chad is a vibrant entrepreneur / writer with a mission to enrich the lifestyles of those around him through business and marketing education with creative corroboration. He can be seen writing on the MarketingCT Weblog As a matter of fact, most of us here believe that he's just reposting his blog articles with us. But don't tell him we're on to him ;) His biggest business has become making others successful. In that, there is the ultimate triumph!

6. FEATURE ARTICLE

Old School MLM Versus Online MLM - Setting The Record Straight!
By Shawn Cornett

I've experienced and successfully built very large teams via both the "old school" and the "new school" methods of network marketing.

You could say that I'm not biased. I love network marketing, so if there are legitimate ways to automate and accelerate the process of building my MLM business - I'm all for it!

My purpose here is to set the record straight for all the innocent bystanders lost in the middle of the argument.

Online or off, there is a serious lack of good advice on the "marketing" side of network marketing.

Traditionally this bad advice comes from your upline, where you can often go 10 generations up without finding somebody that actually knew what they were doing, but at least this way if you went far enough up you could get to somebody that was actually making money.

Now we go online and who do you trust?

I've had just about enough of all these Johnny come lately internet marketers (notice I did not say network marketers) telling everybody to "burn the list" and get with the 21st century. "

Old school MLM is dead" is the common theme among these folks.

Here is the problem: These are the same folks that have never been successful in either the old school or new school. Frustrated by their past failure in MLM, they are now drawn to the "idea" of building a network marketing business online.

We'd all agree that the idea and concept of building online just makes so much sense. I mean, why talk to family and friends when you can get "prequalified" leads and send them to your automated presentation without lifting a pinky or vibrating a vocal cord.

Don't get me started on leads, that's another rant for another day.

How about email blasting 10 thousand people, there has to be a couple good people out of 10 thousand, right? Maybe Google will do all the work for us?

Have you ever seen these types of headlines?

"We do all the work for you"

"Make money while you sleep"

"Never talk to anybody"

"Never leave your couch"

"Stop harassing your family and friends"

Do you really believe them? If you're like me, no... but you still clicked, right... RIGHT? There is just something too irresistible about the thought of something for nothing.

Now don't get me wrong, SOME of these headlines are absolutely true. The irony is that the people that actually know how to make it happen are the last people that would ever run such an ad.

What we really have going on is a few good "internet marketers" that are damn good at marketing and prey on people wanting to know "the secret".

Unfortunately in about 99% of the case, "the secret" ends up being to sign up as an affiliate of the guru who sold it to you so that you can turn around and sell "the secret" back to others.

What is the result of this insanity?...

... Legions upon legions of the blind leading the blind to online network marketing failure. No different than what we already have in the old school offline world of network marketing.

Just can't get around the old 80/20 rule.

Shawn Cornett is an 8 year "in the trenches" veteran of the network marketing industry, co-author of the MLM Training Manual and an official MLM Jedi Master

Article Source: http://EzineArticles.com/?expert=Shawn_Cornett
http://EzineArticles.com/?Old-School-Mlm-Versus-Online-Mlm---Setting-The-Record-Straight!&id=659475

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9. GUEST ARTICLE

The Greatest Lie Ever Told: Everyone is Your Prospect!
By Corrisa Malone

Outdated network marketing ideologies (some people call them lies), have made failure a common destination for most network marketers in our industry.

The "everyone is your prospect" (and other tired theories), end up making you feel frustrated and incompetent, not to mention it sets you up for failure.

Why? Because you go out and try to "sell" your product or your business opportunity to everybody you come in contact contact with and then feel like a loser when people repeatedly tell you they're not interested!

Here's the reality: not everyone is a prospect for your business opportunity or product despite what you've been taught. Shocker huh?

Although your upline and in some cases, your company has drilled it into your head that everyone is a prospect for what you're marketing, you must keep in mind you're in business and not everyone wants what you're selling.

You must know that it's to your company's benefit for you to think that you have a huge market with wide-open arms just ready for your product. That's probably how they sold you on the opportunity - right?

Take for example the three foot rule.

The three foot rule is an offshoot of the "everyone is your prospect" theory. This is where you find a catchy phrase to start a conversation with anyone and everyone who's unlucky enough to venture within three feet of you.

The goal is to "work" your opportunity into the conversation. Don't you feel phony when you do this?

Don't get me wrong, there's nothing wrong with making small talk with strangers when you're out and about, but if your only reason for doing so is to get an "opening" to pitch your business, then its contrived. Besides, most people can sense when you're insincere and fake. Who do you think you're fooling?

Now, think about it. What kind of role-modeling are you showing for your potential prospect anyway? After you pitch them your opportunity, the first thing that comes into their mind is: will I have to go up to strange people in public places to recruit for my business too? I don't want to do that... this is not for me.

You are making your potential prospects even more resistant to your proposition with your actions and you don't even know it. But maybe you do, because the three foot rule and the other "lies" you've been practicing and believing in have not been working.

It's a reality that you feel awkward prospecting this way, but your upline says it's one of the "techniques" we use.

Your family hates taking you out in public places, like restaurants and stores, because they know you're going to launch into your network marketing spiel at any given moment. They're embarrassed and ashamed you work your business this way. You're like a lion on the prowl in the Serengeti!

The more you conduct yourself this way, the more you feel a lost of your dignity. You feel like a schmuck, like the creepy guy that sits alone in the back of a movie theatre watching a children's flick and talking to himself.

Despite what you've been told, not everyone is your prospect. That can never be! Some people are happy working a job. Some people are so fearful and distrustful of business people that they could never muster up the courage to become one of them. Some people don't like risk. Some people just aren't qualified to be their own boss.

By now, if you've done the three foot rule for any length of time, you know that it is not a good use of your time. In fact you are getting frustrated and angry that you have to resort to such tactics, but you feel you are obligated to use any wacky prospecting technique your upline comes up with.

If your upline told you to dress up as a clown complete with the big red nose and rainbow curly wig and go door to door prospecting, you'd do it because your upline told you it worked. You want to be teachable and trainable, so you do anything they tell you to do, much to your displeasure.

Around about now you are ready to quit. You've had enough of the "everyone is your prospect" lie and other lies. The reason you are not having much success is because...

You are not going after your target market! Your job is not to convince, bribe or convert anyone into having a business. Your job is to talk to people who are on the same page as you. In other words you want people who are actively seeking out a solution to their problem and you want them coming to you first.

When people seek you out, you are seen as an expert. When it's the other way around you are seen as a pest and a desperate one at that. Why would you want to waste valuable time trying to convince uninterested people of your opportunity or to try your product?

The reality is that if you keep believing the "lies" or the ineffective marketing techniques your upline is telling you to do, you will not have much success if any success at all.

If you want to have massive success you must go after your target market. I promise you that you will drastically reduce your chances of failure in this industry by doing so.

For free eBook to see what "lies" are keeping you from success, please visit: http://www.NoMoreMlmHype.com Corrisa Malone is a home-based business entrepreneur, consultant, Internet marketer and writer. The owner of a successful home business, Corrisa's writing comes straight from the heart, with a nononsense approach to network marketing and the home-based business industry. She specializes in helping people succeed in their network marketing business.

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The Network Marketing Success Ezine - free weekly ezine for network marketers working hard to build their business with articles, tips, tricks, tools, from people who have been there done that.

Online at: http://www.thenetworkmarketingsuccessezine.com/issue-32-2007/
Main weblog at: http://www.networkmarketingsuccess.com/blog/
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