As I’m sure you are aware blogging is taking the internet by storm. Blogging is one of the fastest growing internet trends today, a trend that will only continue to gain momentum.
Relatively speaking there is very little written about how to use the dynamic nature of blogs to get sites ranked highly in the search engines.
Hence, I find The Blogging Cash Machine to be a well timed ebook for an ever increasing audience of bloggers and the “Make Money Online” audience.
There are a multitude of ebooks written about how to make money online, however, most of the techniques such as Google Adwords require ongoing financial investment.
The great thing about using the techniques in The Blogging Cash Machine is that you can learn to use blogs to generate ongoing sales with very little up front investment.
Danny Warner does a great job at outlining step by step how to:
Set up a blog
Chose a profitable affiliate program to promote
Create profitable ad campaigns for a blog
Gather and create content
Properly optimize the content of your blog
Generate traffic to your blog
Unique ways to get your blog, or website into the top of the search results
Another great thing about The Blogging Cash Machine is that the book has zero fluff.
Unlike most e-books, you do not have to wade through tons of screen shots and unnecessary filler to get to the information you are looking for.
It is refreshingly concise and to the point.
To find out more about The Blogging Cash Machine and Danny Warner’s story click here:
10 Most Important Steps to MLM Success! by Jeff Zalewski
Success is a choice not a secret. The biggest reason people fail is because they don't have a plan. Some people claim they have a plan but they aren't the archetect of that plan. I recently read an article interview with George Clooney and he said, "The only failure is not to try." I couldn't agree more.
Just wanted to share that with you. There are so many opportunities out in the market, some good and some not so good. If a person does there homework, it will be a sound decision.
If you have jumped in an opportunity because of hype or the big "dream", be sure it is supported by documented facts. Also be sure it is your "dream" and not your upline's.
There are many misconceptions in network marketing (mlm). Do you know the real truth? I have dicovered many truths about the industry that many uplines don't teach. I don't believe it is because they are hiding something, I think it is because they haven't learned what is really happening.
And of course, you can't teach what you don't know!
I think the biggest misconception is... your market is your friends, family, and neighbors. You get told by upline to go create a list of all the people you know... then show the opportunity or the PLAN (STP). This is only half of what is needed to be successful, and I don't think most uplines know this.
Here's what I have learned through many long hours of research combined with experience in the network marketing industry. I call this the "10 Most Important Steps To MLM Success!"
#1 You have to Divide Your Market.
Dividing your market will help you keep focused. Your market is divided into a micro market and a macro market. The micro market consists of all the people you know (those who will buy products or services from you) and the macro market consists of the opportunity seekers (your builders).
#2 You Can't Survive Long Term Without Both Your Micro Market and Your Macro Market.
Here is why... the micro market consists of who? your friends and family. Let's say you own a McDonald's. You call me up and say, I just got involved in this business and want to show you something important. I come to your restaurant and sit down, right in front of your white board.
You begin telling me how great the company is, how you'll make all this money, and how I can do it too. Why do you do this? Of course, it is what you were taught.
What if you could approach me and say, "Jeff, I just bought a McDonald's. You may or may not be interested but I would love to show you our new burger, it will take about fifteen minutes." I would be inclined to check it out. When I get to your restaurant, or maybe you deliver to me, you get me to try the product.
Key Note: DO NOT SELL THE OPPORTUNITY NOW. What have you done, you earned money. If no one sells anything, no one makes any money.
If all you did was market to your micro market, you would have a ton of customers. If all you did was market to your macro market, you would have a huge downline and no customers. If you do both micro and macro marketing, you have a balanced business.
#3 Cross-Sell the Opportunity to Your Micro Market Only After They Have Been on Product for 1-2 Weeks.
Wouldn't it be easier to recruit someone who is using the product. Think of it this way... if you have a benchmark of 10 new customers a month that equates to 120 customers a year.
You know your compensation, what did you earn? Could you then recruit 10% as distributors? If you accomplished only this, you would have an awesome business.
#4 Market the Opportunity to Your Macro Market.
Your macro market consists of the people you don't know or people you do know who are identified as someone who is seeking an opportunity. There are a couple excellent lead service companies in the industry.
I have tested many and have come up with one which has beaten the competition, based on my own personal experience. These leads are people looking for a business, more specifically network marketing... there is also a 30 day guarantee.
Your macro market is looking for an opportunity. All you have to do is put the information in front of them and let them do their homework. Stop chasing your friends and family on the opportunity. Offer the opportunity to those who want the opportunity.
#5 Utilize the Current Technology.
Do you have tel-a-seminars, conference calls, opportunity hot-lines, product hot-lines, fax-on-demands, printed literature, web sites, cassette tapes, videos, CDs or disks, etc.?
Utilizing these technological tools will help you save time, money, and effort. Many of the tools will allow you to work hands free and spend your time more efficiently.
#6 Hire a Coach.
Your coach should be someone or a team of people who can provide on-going training and assistance in areas such as business planning & strategy, goal setting, management counseling, and sales training.
Don't rely totally on just your upline as a coach. You need to hire a third party coach who will provide an unbiased approach to your business and personal needs.
What this will mean to you is you will have someone who you can turn to that has no hidden agenda, they will be more up-front and can look at the picture from the outside in.
I am a business coach and provide my clients with on-going training and assistance in areas such as business planning & strategy, goal setting, management counseling, sales training, and team development. If you are in my downline, you receive FREE coaching as long as you are part of my business.
I do encourage people to put together a team of coaches, both upline and third party. Could you see a difference in your business if you had a coach keeping you on track?
#7 Be Trainable and Coachable.
So many people are not trainable or coachable. I used to be a person like that. I thought yea, what do you know? Well, here is what I discovered, there were more things I didn't know than what I did know.
In order for your coach to be effective in providing great coaching to you, you must be willing to learn. Be flexible. Seek out information that will help you growth personally and professionally.
#8 Be Persistent and Consistent.
Don't ever give up. I read recently an article interview with George Clooney, and he said, "The only failure is not to try!"
Success is your choice. You must be persistent. You must also be consistent.
Have you ever seen a downline or upline, or even yourself, jump from product to product?
This is inconsistency and makes the road of success bumpy. It may even be your company offers so many products, you try this a little and have no quick results so you jump and try this other product or recruiting technique.
Still no quick results so you jump again. Stop it!! Become consistent. You must be both persistent and consistent.
#9 Have a PLAN.
Who ever said this was a one month plan or a one year plan. Most companies take 2-5 years to become successful.
Treat this like a real business. Get with your "Business Coach" and put together a plan of action. It must be balanced and be detailed. Don't just say my plan is 10 new customers or 10 new distributors.
Your plan must be date specific and have sub-goals so you can track your progress. A good coach will know how to do this. People don't plan to fail, they just fail to plan.
#10 Set Benchmarks and Teach Your Organization These 10 Steps.
Your organization will do what you do, so teach them right. Set benchmarks. This is all part of developing a profitable business. As an example, your benchmark may be 10 new customers and 2 new recruits each month.
When you get to the end of the month you can look and see how well you have done. Make the benchmarks achievable.
Success is a choice not a secret. Congratulations on your passion for success. If you are reading this statement you have to be commended. You are making the right choice to further your knowledge. Now go out and follow these ten steps.
Here is what you do... divide and focus your markets. You must market to both your macro and micro markets in order to survive long-term. Sell the opportunity to the macro market and the product to the micro market. Don't forget to cross-sell the opportunity to your customer base.
Make use of all current technologies. Because you are trainable and coachable, you will hire a personal coach, put together a team of coaches (including your upline) and develop a workable plan of action.
This plan will include benchmarks plus persistant and consistent goals. Most of all, because you are a true leader at what you do, you will teach these ten steps to all of your downline.
Remember... the arc wasn't built in a day but Noah did have a plan and a great coach. True success will only come from your desire to help other people make a difference in their lives. Please feel free to contact me at any time. I challenege you to challenge your organization in following these 10 steps.
In Closing, I want you to ask yourself, "What kind of organization would I have if my organization did what I did today?" Then ask yourself, "What kind of organization would I have if my organization and me followed these 10 steps consistantly for 90 days?"
Good Luck and JUST DO IT!
About The Author: Jeff Zalewski is an author and business coach specializing in the Network Marketing industry. For more information on Jeff's services including free resources to help you build your business, visit http://www.primarypartners.com/strategy
5. SECOND SPONSOR AD SECTION
Your Second Section Sponsor Ad Could Have Been Here.
Prospecting For Network Marketing Aces by Dr. Joe Rubino
Like the prospectors in search of gold during the mid-19th century, today's networkers are attracted to the activity of prospecting with visions of striking it rich. And like those prospectors of old, the reason to play the game lies in its potential possibilities those rich rewards.
Those old-fashioned prospectors had no certainty of success on any given day or in any particular mine or stream. Their techniques were crude, slow and labor intensive. While a few did hit it rich, most were left with shattered dreams and little to show for all their hard work and the often life-threatening risks involved in searching for gold.
Contrast this with today's modern mining. We use technology to show the presence of a definitive vein of gold. We have the heavy-duty mining equipment to get to the gold no matter where it's hidden, in record time, and cost effectively remove it for a fabulous profit.
Through modern techniques, you can utilize the most powerful and effective technologies to leverage your efforts. Now you can replace the forty-niner's tin pan and pick-ax with your own version of a high-tech, computerized earth-mover.
And you'll be able to quickly locate where the gold (your future networking leaders) lies hidden before harvesting your find with newly developed skill and effectiveness.
Let's take a look at the prospecting paradigm that already exists.
By paradigm, I'm referring to the common belief of what is true that's taken for granted by society or our culture.
For example: Go back before the time of Columbus. What was the paradigm what was thought to be true by society about the shape of the Earth?
Flat.
Was it true?
As it turns out, no, but that's what the majority of society thought at the time.
It's important to pay attention to prevailing paradigms, whether they are true or not. Remember, you are almost always speaking and listening directly into these beliefs and expectations as you prospect for people to join you in your networking opportunity.
The Forty-Year Career Plan
Now, for the majority of your prospects, there exists a paradigm called the forty-year career plan. This plan is based on the following well-established logic:
You go to high school, study hard, get good grades and are accepted into a good college. There you study hard, too, get good grades, which allows you to graduate with a good grade point average, as high up in your class as possible.
Your good GPA and class-standing get you hired by a good company that pays you a good salary, offers you good benefits, and lets you slip away for two or three good weeks of vacation each year.
This is good.
You work hard for the next 40 years (excepting an occasional three-day weekend, holiday and those two or three weeks each year when you get away from it all ). After 40 years, you earn the right to retire.
The good company that hired you right out of college looks at your years of good service and provides you with a good pension augmented, of course, by your Social Security check, which is good.
You hope that's enough to live on until your death, or, if you are one of the thrifty, fortunate few, it might even be enough to let you live in the sun for a couple of months each winter, which is very good.
Sadly, less than one-half of one percent (.005) of all Americans end up financially free at age 65. In fact, most people are living on a small fixed income with no more than a few hundred dollars left after paying their essential bills.
That's just the way it is, something those hard-working people are helpless to change unless of course they hit the lottery.
Now, picture yourself approaching your prospect who sees the world through this firmly rooted paradigm. You're enthusiastically talking of early retirement, financial freedom and living a life of choice.
And what is your prospect hearing...?
Pie-in-the-sky lies. False promises. Fairy tales.
Think about it: in most cases, the awesome power of possibility you're offering the chance to earn extraordinary monthly incomes and retire after only a few years of effort is simply not believable at all! And what kind of person would say such unbelievable things?
Can you see what's happening here from your prospect's point of view?
Before you even think about sharing any of the potential rewards of your opportunity, you'll need to change that "40-year career plan" paradigm and demonstrate to your prospects that what you are saying is truly possible for them. And, you'll have to do it in a way they will truly believe.
How...?
The First Challenge
As you prepare to prospect, the first challenge you'll probably need to overcome is your own discomfort with the prospecting process.
It's understandable that most new network marketers will have some apprehension about introducing someone to a company's product line or opportunity. This awkward or uncomfortable feeling is to be expected with any new venture or activity.
Think back to your first date... first dance... first kiss.... Remember how nervous and uncertain you felt? Those feelings often accompany a new activity, just because it is new.
You probably felt the same sensations of nervousness or being ill-at-ease when you were first learning to drive. Remember how awkward that experience seemed?
Imagine your hands gripping the steering wheel at the 10 and 2 positions. Your seat belt, cumbersome yet carefully fastened. You would check and double check all controls, lights, mirrors, gears. The radio had to be off, so as not to cause you distraction.
You'd signal, look both ways, pull slowly into the street and plod down the road, knifing through the wind at 10 m.p.h., just waiting for something everything to go wrong.
Now recall your most recent merge up the exit ramp of the highway: 50, 60, 70 m.p.h. A Big Mac in one hand. A Coke in the other. Stereo blaring. Steering with two fingers and one knee!
Prospecting is just the same. Practice will help increase your confidence level. Every prospecting conversation can be an improvement over the last one if you set out to accomplish it that way.
Competence creates confidence. Those beginning fears will soon dissolve into the comfort of a well-known routine, as you begin to trust yourself.
So how do you cultivate such self-trust?
By... Creating a Vision Greater than Your Fears
Have you ever looked in your rear view mirror and seen flashing lights coming up behind you? Did you have that sinking-sick feeling in the pit of your stomach as you pulled over? Were your hands cold and clammy... and did your voice tremble a little as you managed a weak smile saying, Hello, Officer. Is something wrong?
Are these similar sensations to what you experience when you pick up the telephone to tell someone new about your opportunity? If so, you've got to overcome those fears before you can be powerful in your communications and attractive to others as a prospective business partner.
Fear paralyzes people.
We're all concerned to some extent with what others will think when we make our presentation.
Will I look bad? Will people like me? What objections will they have? Will I be bothering them? Am I trying to get them to do something they don't want to do? Whatever your concerns may be, unless your focus is on something greater than your own anxiety, you face being ineffective and even immobilized by your fears. So what's the solution?
Simple really. Create a compelling enough reason to act that outweighs your fears. When your why or reason for being involved in network marketing is strong enough, your fears will pale in comparison.
How do you create and strengthen that vision of yours?
Start with Identifying Your Passion
By passion, I'm referring here to the juice that makes your life worthwhile.
Look and see if there's a common thread running through the activities you enjoy most. Make a list of all of your favorite things to do, hobbies, sports and recreations.
Ask yourself:
What is it I like best about doing this? What values am I experiencing and expressing when I'm doing this? (Examples of values might be: humor, independence, creativity, contribution, fun, freedom, adventure, intimacy, power, belonging, success or communication to name just a few.) Look for the common themes that are important and valuable for you.
For me, creativity is a high-priority value. I really enjoy brainstorming, looking for possibilities, discovering new and exciting ways to approach each unique situation. I am most alive and engaged when I'm in that creative mode.
Also, I love to inspire others to see new possibilities for themselves, instead of dwelling on the problems and pitfalls in their lives. So my passion can be summed up as, Inspiring the awesome power of possibilities in others through creativity. That's what gets me out of bed in the morning and fuels me to continue day after day, with real excitement!
That's Passion.
As you work to identify what it is that you're passionate about, keep looking for that underlying value or common thread that makes it all worthwhile for you.
If you like to play golf, go white-water rafting and hike, ask yourself: What common element or value do I get from each activity?
Perhaps you like the challenge of golf or the success that comes from getting better and better at the game. Maybe it's the thrill of rafting and the adventure of hiking. You might then sum up your passion as 'the thrill and adventure of pursuing the challenge of success.'
Again, look for the values that you're experiencing and expressing' and those which are actually being honored in each one of your passions.
Create a Vision of a Life Filled with Passion
With a focus on your passions and most important values, spell out your vision for your life. Be clear, specific and detailed as you include such elements as where you'll live, what you'll own, who you will be with, what you'll be doing, etc.
Include as much picture-like detail as possible as if it were a movie. Create a vivid mental image of every important aspect of your life. And make sure to show how your vision is an expression of your passions and your values.
Look at this vision you're creating as a game you're playing a game where you're designing your ideal life. To be truly powerful, create your vision as something that is much greater than about just you alone... something you can't do on your own... something that must involve and positively affect the lives of many, many others.
Include how you will contribute to the lives of all those people.
One way to get a clear picture of this is to ask yourself, When I'm earning $X and all of my material needs and wants have been satisfied, how will I live my life? What will I be doing? What would make my life really worth living if I had the next 300 years to live it?
Now, write it all down.
Vision is at the very core of both leadership and success in life. It is essential that you first define your own personal vision in the most exacting detail. When your vision is explicit, written down, and reviewed daily, you will actually incorporate it into your life and work naturally and automatically.
And this is very important! you cannot live or become what you do not clearly envision!
Here are the key elements of a powerful vision:
ABOUT YOU
Who will you be? What qualities will characterize you? What will you do? Who will you do it with? What will you have in terms of both possessions (material needs, things and toys) and non-physical qualities (emotions, feelings, accomplishments such as time freedom, peace of mind, fun, a sense of fulfillment, creativity, etc.)?
ABOUT OTHERS
To whom will you contribute? How will you contribute to them? In what ways will your contribution affect the lives of others? and... What values will you honor for yourself and others through the fulfillment of your vision?
EXAMPLES of values:
contribution happiness peace security freedom adventure creativity love joy belonging excitement recognition
One more important point about your vision: your vision must be created as an already accomplished reality. If you state your vision as something you want or desire, that is precisely what will manifest you wanting, desiring your vision. If your vision is something you truly dream of having, shift your vision to having it, not wanting it.
Now having a written vision and reviewing it daily is not enough. You must speak your vision. Without speaking it for all to hear, your vision inspires no one else. And for vision to take hold and grow into reality, it must be fed and fueled by inspiring others.
As you communicate your vision, new possibilities will open up for other people. It is this quality of a vision being contagious that actually helps to bring your vision about and spurs others to join in bringing it about with you. As you speak your vision, you project an energy that inspires others to create their own visions in partnership with you and yours.
The continual process of individuals creating, clarifying and sharing their visions fuels the process for everyone. Vision is always about partnership with others. In this way, a single powerful vision can be the inspiration for leadership that can bring about global transformation, as the vision spreads and grows in scope, strength and power.
Vision is the fuel that drives the engine of change, growth and the awesome power of possibilities in our world.
What's more, there is nothing I know of that can move an entire room full of people faster or more powerfully than when each person shares her and his vision. You cannot help but be inspired by people's visions. Sharing your vision is a truly moving experience.
A network marketing organization without a clear vision is one lacking leadership. Without vision, there can be no leader.
Leadership, like vision, is synonymous with empowerment. (Inspiration, after all, is the most empowering thing of all.) Without these qualities as a foundation, any networking organization or company will have difficulty overcoming the obstacles that will challenge its existence.
Focusing on developing leaders who are inspired by a common vision, which will nourish commitment to the success of others, will create success for you.
As an example, here's my vision:
It is January 1, 2001. My wife, Janice, and I are celebrating the new millennium at our winter estate in Hana, on the island of Maui, Hawaii, by hosting a party attended by a thousand of our closest friends.
Our waterfront property spans several acres marked by waterfalls and lush greenery, home to hundreds of magnificent tropical birds. All our family and the close friends we've made over the past twenty years are here.
Our friends look to our Hawaiian home as a place for them to relax, rest and recharge their bodies, minds and souls.
Our doors are always open. We enjoy each other's company all year long during their frequent visits. We divide our time between our winter home in Maui and our spring, summer and autumn homes in the scenic White Mountains of New Hampshire, and the wonderful woods of rural Massachusetts.
Money is no object for us. We have all of the cars, toys and other possessions we could ever want. Our networking organization provides us with an income of more than $100,000 each month.
A large portion of this money is used to fund our global humanitarian projects, more than enough money to support the dozens of worthwhile causes we're passionate about.
Among these are quality education for all children, optimal dental care for every single kid in the world, and programs that champion people seeking to better themselves.
Our lives have become totally devoted to contributing to others and discovering more about ourselves, as well. We spend a large amount of time speaking, writing, coaching and inspiring others to live lives of possibility. Our goal is to kill off the resignation that consumes all too many people's lives.
My book on maximizing personal effectiveness, published last year, just sold one million copies! My focus, now, is on continuing personal development, both for myself and for others. People the world over have learned to see network marketing as synonymous with contribution to others and personal growth.
My story, featured on the cover of Success Magazine, has inspired thousands to live their lives full-out and with passion. We have contributed to shifting the old paradigm of struggle, suffering and resignation.
Thanks to our efforts, network marketing is seen as a viable means to raise money for just about any worthwhile cause. Third World countries raise billions of dollars yearly through networking enterprises patterned after programs I've developed.
We travel the world extensively, visiting every continent and country we've ever had an interest in exploring.
Many of our partners have taken on similarly rewarding lifestyles fueled by their passions. We've made friends everywhere we've traveled and have lived our lives as a daring adventure, always in search of the awesome power of possibilities.
As you can see, my vision is clear, detailed, complete and includes both how my values are expressed and how I see myself as a contribution to others. It motivates me with a vivid picture of the results of the game I plan to play for the next several years and is fueled by the empowering emotional energy of my passion.
And... I speak it all the time!
Please, make time right now to write out your vision for the next five years.
Use the following questions to help stimulate your imagination to make your vision as rich and detailed as possible.
Do not continue reading until you've done this!
CREATING YOUR VISION
What will you have? Where will you live? With whom? What kind of house, cars and possessions will you have? What will you earn? What will every aspect of your life look like? What will you do? What hobbies will you pursue? Will you travel? How would your ideal day be spent? Who will you be? For what qualities will you be known? What impact will you have on others and the world? Who will you contribute to and how? What legacy will you leave behind? If all of your finances and day-to-day challenges were handled, what would you do? How would you choose to live the next 100 years of your life, if you could? There are several reasons for taking the time and effort to create this vivid picture of your future.
First, doing so sets into motion unconscious forces that work toward accomplishing the vision. The reason this works is that the human mind cannot distinguish between an image that is real and one that is simply vividly imagined. By clearly defining your vision and keeping it in front of you daily, it will live in your mind as a positive accomplishment, something you expect will happen because, in your mind, it already has!
This will prompt you to look for, be open to, and explore the awesome possibilities which would have gone by unnoticed without such a clear mental picture in place.
By creating such a positive expectation, your mind generates actions that are consistent with that image. This occurs whenever your image of the future is higher or better than your current situation. Your expectations provide motivation to shape the future for yourself.
In contrast, if your expectation for the future matches your current situation, there is little motivation to better your circumstances. That condition can be described as apathy, and being apathetic all but guarantees you'll maintain the status quo. Another word for this condition is resignation.
If you expect a future that's lower or worse than your current situation, that unconscious negative motivation promotes self-sabotaging behavior.
Take the example of a young golfer who finds herself up by ten strokes over the seasoned professional after nine holes. If that golfer expects to lose because she doesn't deserve to win, is too young, or because she is way out of her league her subconscious will negatively affect her play, causing her to choke.
The self-defeating behavior becomes a self-fulfilling prophecy. That young golfer plays a match consistent with the image she holds of her position or skill.
Have you ever seen a similar situation in sports before?
Remember...
IF YOUR FUTURE EXPECTATION is higher than your current reality, it creates motivation.
IF YOUR FUTURE EXPECTATION is the same as your current reality, it creates apathy.
IF YOUR FUTURE EXPECTATION is lower than your current reality, it creates failure.
WHAT YOU EXPECT IS WHAT YOU GET !
This is the first reason to create a powerful, positive expectation or vision of what lies ahead. The second reason has to do with the power a positive vision has to fuel commitment and overcome temporary obstacles in the way of its accomplishment.
I talked about how prospecting and building a business in network marketing is often uncomfortable at first. For many, it's downright scary! This fear literally paralyzes some people. So you need to have something stronger than your fear to keep you on track and in action.
Let me give you an example.
If I offered you $10,000 to walk across a 20-foot steel beam laid across the floor of your living room, would you do it? Of course you would! There's plenty to gain-$10,000!- and little to lose a misstep will merely have you standing on the floor.
Now what if I offered you the same $10,000, but this time, the beam was suspended between the tops of two 48-story skyscrapers on a windy day in the rain? You wouldn't risk it, would you? The potential gain ($10,000 in cash) does not outweigh the potential risk (death).
Let's take a third example where the same beam is suspended between the skyscrapers, but this time your four-year-old child is at one end atop a burning building. The only way to save him is to go across that beam. Would you do it?
Of course you would! I didn't ask if you'd like to, or if you'd think it was fun. But you would find a way, because your reason or why is worth the downside potential of falling off. Your actions are consistent with what's at stake.
You can harness that same powerful motivation in creating your vision for the future. If you are really clear on why you are involved with your MLM company, if this vision of your impact on your own life as well as on the lives of hundreds, even thousands of others is clear, all fears or stops will look trivial by comparison. It will be as if you were simply crossing a beam lying on your living room floor.
So, let your vision be the ideal result of the game you're about to play for the next few years. Make sure it's powerfully tied into your passion and a reflection of the ideals and values you treasure most. With such a potent image to motivate you, few things will be able to derail you.
When you create a compelling vision that will give you reason enough to do whatever it takes to build your networking business, your success is all but assured.
About The Author: Dr. Joe Rubino is a top distributor and a member of the advisory board of a well known international network marketing company. His is an internationally acclaimed speaker, author and success coach. His book (from which this article was taken), "Secrets Of Building A Million-Dollar Network-Marketing Organization From A Guy Who's Been There Done That And Shows You How To Do It, Too" has been called the best book available on how to build a successful MLM business. To order Dr. Joe's book or to contact him about the possibilities of working together in partnership, Call 800-999-9551 Ext. 870 or E-mail to: jrubino@andonet.com
7. TOOLS OF THE TRADE
Editors note:
Below are some of the tools I personally use and recommend. These tools have passed my test, which isn't easy. If you would like to recommend a tool you use daily with great results, please send a note to the editor.
The 3 Basic P's of Network Marketing by Todd R. Bates
Have you ever heard someone say some- thing like, "If you're just patient long enough, you will achieve your goals?" Patience is critically important in network marketing, but without the footwork, you'll be waiting for success forever! Prospecting and persistence provide this footwork.
In this article I will explain the significant roles of the three basic P 's in network marketing: prospecting, persistence, and patience.
PROSPECTING
Without question, prospecting is the key to success in network marketing. Be it in person, or on the phone, no activity is more basic to a viable network marketing business than prospecting on a regular basis.
The people with whom you come in contact via your prospecting can become partners in business relationships that may last a lifetime.
By and large, network marketers are some of the most dynamic and interesting people you're likely to meet.
Prospecting must become a regular activity if you truly wish to create a residual income in network marketing. As for myself, I spend a minimum of one to two hours every day prospecting on the telephone. I train my downline to establish a regular prospecting routine that fits their individual situations.
When I'm not on the telephone, I usually have a prospecting tape, booklet, or something related to my business opportunity with me just in case I run into someone with whom I might like to work. Tangible selling aids are a big plus when breaking the ice with new contacts.
Network marketing is a prospecting and people business. There are, however, people promoting "free lunch" programs that promise to build a check for you without the need for prospecting. Time and time again these "downline-building" programs go out of business without delivering what they promised to people.
If you want to succeed in network marketing you must not only learn how to build your own business, you must learn how to teach your downline how to build their business.
PERSISTENCE
Persistence is my personal favorite of the 3 basic P's. To understand persistence, take for example, the love of my life, my four year-old daughter, Angie. Not long ago, we were at the park and she decided she wanted to climb up a slippery slide not up the ladder, but up the slide.
After two or three attempts, she looked back at me with an expression of frustration. I just smiled and shrugged my shoulders. Angie stepped back, removed her shoes, and took a deep breath and was up the slide like a bullet! Through her sheer persistence to get up the slide, she found a way.
Just as persistence was critically important in my daughter's slide experience, so it has been in my network marketing career. My first attempts at network marketing weren't going in the right direction. This resulted in countless wasted hours and thousands of dollars poorly spent.
But, it was a priceless education and because of my persistence, success started to come little by little. I could have quit years ago, but my love for this business and my sheer will kept me going.
PATIENCE
For me, this has been and continues to be the hardest of the three basic P's to develop. One of my best friends and a valued mentor is always reminding me to seek first to understand others before becoming a presenter, a teacher, a friend. Believe me, that takes patience.
I want to be understood. I want to share my ideas with others. However, I am learning, that to be understood, we must first listen to what our prospects are telling us.
If we move directly into selling our program, how can we possibly know what our prospects' needs and wants really are? If we are patient, ask and listen, the resulting communication tells us!
By mastering prospecting, persistence and patience, you can achieve success in network marketing. Success takes consistent, focused action over time, so apply these three P's daily in your network marketing program.
About the author: Todd R. Bates is a full-time network marketing professional. He is fully committed to network marketing and firmly believes that the industry must continue to move in the direction of simplicity and fairness for part-time networkers. Prior to network marketing, Todd was a Sales Manager, Sales and Marketing Trainer, and top Sales Representative for Coleman Spas, Hot Spring Spas and Sundance Portable Spas. You can visit with Todd at http://www.toddbates.com
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