The Network Marketing Success Ezine
"Discover The Secrets To Network Marketing Success."
"Learn How To Make Long Lasting Residual Income In MLM."
Online at: http://www.thenetworkmarketingsuccessezine.com/issue-22-2006/
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2. IN THIS ISSUE
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4. GREAT ARTICLE
Network Marketing - Its All About Customers Leadership, Visualization, Goal-setting, blah, blah... All network marketers have heard that jargon at one time or another. But you know what? It's just that - Jargon. When you share with your team, the lessons you have learnt while building your business - that's Leadership. When you imagine that new car or house on the beach, that you're going to buy next year with the income from your business - now that's Visualization. And when you plan exactly how you're going to go about getting that new car or house - well, that's Goal-setting. It's that simple... And yet people complicate it so much that they write entire books, and have entire courses to teach you these "skills." But they're missing the whole point, really. Because network marketing is really about customers. Think about it. Why do companies get into network marketing? DUH. To sell products, of course! And why do they choose to sell their products through network marketing? Because network marketing is really the most efficient way of selling products. After all it's all about people selling (or recommending) products they USE to their own network of friends and acquaintances. To people who TRUST them. So if you want to serve your customers better through your network marketing business, here are a few things to ask yourself. 1. Are you in the service business or recruitment business? If you are in the business of helping people - whether to become healthier, or financially independent - you should consider yourself as providing a service. And a service runs on customers. Sure, there are plenty of people out there who want to start a home business or join a business opportunity. But if you focus on the opportunity, you'll be competing with a whole lot of other, more established networking companies, for a new prospect's time and money. Instead, if you focus on your products (and I'm assuming they are unique, excellent products that meet a real need), you'll have very little competition. Besides, it's so much easier to sell a product than to sell a dream. 2. Is your product right for them? I've seen people recommending their products to customers as a "miracle" solution to all their problems. This is not only misleading, but is bound to backfire. Ask yourself - are there other options for my customers? Are there cheaper, perhaps more effective options, that can help them? Perhaps they can't afford your product right now. Or perhaps there are other, albeit less effective options, that might meet their immediate needs better. Almost everyone needs to get healthier, or richer. But how they choose to achieve their goals should be their choice, not yours. Certainly, give your customers all the information they need about your products. It's not your duty to suggest alternatives. But sometimes the best way you can serve them is by letting them know that they are free to explore their options and get back to you when they've decided that your product meets their needs best. You'll not only have a grateful customer, but also build trust and goodwill. Your customer will think of you as someone to depend on, and come back to you when they need advice. Yes, you might lose a customer, but you'll have gained a friend. 3. Do they really need the business opportunity? Once you get a new customer, do you instantly start shoving the business opportunity down their throat? If so, you're doing them a disservice. Yes, do show your customer how they can reduce (or even completely recover) their costs by becoming a distributor and recommending the products to their friends. Offer them what they want - a cheaper way to purchase your products. But also accept that some of them may just want to keep buying products without ever building a business. And appreciate them for contributing to your paycheck. Ultimately all business is about building trust. So the next time you process an order or answer a query, focus on building a relationship, rather than a business. If you're a friend to your customer and do what's right for them, you can be secure in the knowledge that what goes around will definitely come around. Copyright 2003 Priya Shah. Priya Shah is the editor of the newsletters Be a Whiz at eBiz! http://ebizwhiz-publishing.com/ and The Glutathione Report http://www.glutathione-report.com/. She shows you how to truly build multiple sources of income online with the Brilliant Team Home Business Opportunity http://www.brilliant-team.com/ Source: http://www.1mlmpro.com/articles/network-marketing/Network-Marketing-Its-All-About-Customers_28352/
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6. FEATURE ARTICLE
Online MLM Promotion The 4 Wrong Ways And 4 Right Ways Of Doing It Contrary to popular belief (or what most MLM people would prefer to believe), online MLM promotion campaign is somehow different from an offline MLM promotion campaign. You can not simply try to apply the same successful offline MLM campaign online and hope that it will be as successful online. There is basically one major difference between offline and online MLM promotion: one-on-one approach versus one-on-many approach. In offline promotions, one-on-one approach and follow up on each lead is a very crucial factor. If you can follow up on a prospective lead and succesfully educate him about you MLM program, you'e got yourself a downline. If not, you'll have to wipe the tears off your eyes and try your luck with the next prospective lead. An ideal online promotion in the other hand, relies very little on one-on-one follow up. With the power of the internet, it is possible to find people who are already interested in MLM, willing to spend money on promoting it and train them about your MLM program all automatically. This way it is possible for you to have many prospective leads at the same time, train them all at the same time automatically and therefore makes your chance of recruiting downlines significantly bigger. To do a successful online MLM promotion, it is best to know first what to avoid in doing it. Here are the wrong ways most people are doing in promoting their online MLM program: 1. Promoting an online MLM in an offline media By offline media, we mean regular magazines or newspapers you usually subscribe to or sold on bookstores. Some people may think that if they promote their MLM program in TIME magazine or Wall Street Journal, they will instantly get thousands of leads who will easily turn into downlines. Anyway, almost everybody read TIME magazine, right? True, but to tell you the truth, almost nobody who is reading a magazine or a newspaper will put down whatever it is they are reading, dash frantically to the computer and type the URL you promote to check it out. Most people will think "This may be OK to try. I'll browse the site when I get to my computer" then read on. When they finally get to their computer a few hours later, they most probably have totally forgotten about your ad. 2. Promoting an online MLM in an online classified ads site There are two reasons why this is a bad move: First, because there are now literally thousands of classified ads sites on the internet. None of them is a major player in the field, which means you must try to post to all of them for maximum exposure. Second, because most of the sites don't charge anything to put ads on their sites, a lot of other people are also promoting there. To get a decent number of people viewing your ad, you must put your MLM promotion ad in at least several hundreds classified ads sites. There are softwares out there that can do this automatically, but if everybody's using a specialized software to do this, then your ad will be competing against tens of thousand of other advertisers' ads, and as soon as your ad appears it will be pushed downward by other ads from other advertisers. The chance of the right kind of lead seeing your ad in the right time and the right mood is very slim if you try this approach. 3. Promoting online MLM using free safelists Unlike online classified ads sites, there are not as many free safelist sites out there. The companies who run safelist sites has actually spent the time to collect the names and email addresses of people interested in a specific topic (in our case MLM/online business) and these people are willing to receive offers related to their interest. When a paying advertiser put an ad, his ad will be sent to the email of all people in the safelist. Considering that all the people in the list are targeted, this concept is actually more powerful then two we discussed above. Unfortunately, when you put your ads in these safelists using their free trial mode (most of them offer free trials), your ads will only go out to the other advertisers who are also using free trial mode. In other words, your ad will only go out to other persons who are posting ads themselves. These people don't expext to read ads from other advertisers. That's why most of them use disposable email addresses like yahoo, hotmail or the like. Your ad will stand almost zero possibility of being read, let alone acted upon. 4. What could make all those 3 mistakes even worse: using long and forgettable URL This 4th mistake can only make the previous 3 mistakes even worse. If you are very lucky and an eager lead finally reads your MLM ad and decides to visit the URL you're promoting (let's say it's something long and ugly like http://www.yourmlmcompany.com/cgi-bin/prospect1.cgi?sponsorid=1192349&message=1192). If he decides to sign up right there and then after reading the promotional material, you are to be congratulated as one of the luckiest MLM distributor in the history of the industry. However, if he doesn't sign up directly (which is very normal), he may want to revisit your site later after some deep contemplation. Unfortunately for you, he may not remember your long URL when he gets back from his contemplation. He may only remembers the www.yourmlmcompany.com part and type it in into his browser. This will bring up the same exact page he visited, but this time you won't be his upline if he signs up. Sad, isn't it? After looking at the wrong ways to do an online MLM promotion, let's take a look at the correct ways of doing it below: 1. Promoting an online MLM in an MLM/Internet business related ezine An ezine is an electronic publication sent out by its publishers on a timely basis via email to its readers. Readers of MLM/Internet business ralated ezines are very interested in the topic, and they are a very responsive market to your MLM ads. Your ads will be put before/after or between articles, depending on how much money you are willing to pay. Put your ads in one of the MLM/Internet business related ezines, and you are guaranteed many qualified leads who will be easy to convert into downlines if your MLM company has a good follow up system. 2. Promoting an online MLM with pay per click search engines This is one of the most powerful online MLM promotion method known today. Many well known search engines such as Google now "rent" a portion of their search result page to be used by paid advertisers to put their ads on. For every "click" to your site, you must pay a certain amount of money (starting from as little as 5 cents). With this promotion method, your MLM promotional ad can show up on the search result page of Google if somebody types in MLM related queries in the search box. Imagine the power of it. A lead wanting to join an MLM program, typing in the word "MLM program" into Google, and reads your ad when the search results are displayed. Will he click to find out more? Most likely. 3. Promoting an online MLM with paid safelists This method is much like the free safelists method discussed in the wrong ways of promoting in the first section of the article. The only difference is with the paid service, your online MLM ad will be sent to the actual eager readers who actually opted in to read your ads. Paid safelist is almost as powerful concept as ezine advertising. The main difference is paid safelists' readers will receive much more ads than ezine readers. This will normally dillute the effectiveness of ads in paid safelists compared to ads in ezines. 4. What could make all those 3 right methods even more successful: using short and memorable URL Which URL is more likely to be remembered by first time visitors to your MLM site: www.yourmlmcompany.com/cgi-bin/prospect1.cgi?sponsorid=1192349&message=1192 It is possible to direct every prospect visiting www.myownmlm.com to www.yourmlmcompany.com/cgi-bin/prospect1.cgi?sponsorid=1192349&message=1192 without they ever knowing the difference. This way, your prospect can remember your URL much more easily, and whenever they visit your URL again, you'll still be their upline of they sign up. This very useful feature is now available from as cheap as $8 per year on the internet. Just search in the search engines for "cheap domain name with frame forwarding" (without the quotes) and you'll find many options to choose from. CONCLUSION: Most of the wrong ways of doing online MLM promotion are free methods. Avoid this seemingly money free methods. They seem to be free at the first glance, but in the end they bring you very little result and consume very much of your time. All of the right ways of doing online MLM promotion are paid methods. Most beginners in MLM try to avoid these methods, yet they bring in the most result with no wasted time on your part. Johannis Seumahu Mr. Seumahu runs an MLM success site, http://mlm-success.990p.com which is centered around beginner MLMers basic how-to stuffs. You may copy, publish and distribute this article as long as it is not modified and this resource box is included and the links are made active.
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How To Attract, Excite, and Convert Your Prospects The Power of Marketing When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing. Some say they've never done marketing and don't need to because of good word- of-mouth. Positive word-of-mouth is great, but not enough if you're serious about growing your business. Others do invest in marketing yet treat it as a necessary evil. The problem with that mindset is that it's driving with the brakes on. Those people sabotage their efforts by making poor decisions, taking half-measures and often resisting anything innovative. When asked about the "one big key" to marketing success I reply that there's nothing more important than a "marketing mindset". A marketing mindset is an attitude, a way of thinking, that values and embraces the power of marketing. If you look at the companies and brands that are most successful -- Nike, Microsoft, Virgin, Trump, Saturn, Kenneth Cole, etc -- you'll find someone at the top with a marketing mindset. People like Trump, Cole, and Virgin's Richard Branson may have it instinctively. For most, however, it's a learned attribute. So, if you don't have a marketing mindset yet, keep reading and start to get one. Follis Fact #1 You need a Marketing Mindset. Attracting vs. Chasing A guy sees a beautiful woman in a bar, tracks down her name and number, calls her up and says, "Hi, my name is Joe and I'm great in bed." Another guy sees a beautiful woman in a bar and gives her a napkin that says, "I'm Bill and I'm great in bed." A third guy sees a beautiful woman in a bar, has his ex-girlfriend go up to her and say, "See that cute guy over there? He's my ex, his name is Tom, and he's really great in bed." Last guy walks into a bar, a beautiful woman approaches him and says, "Hi, my name is Courtney and I hear you're really great in bed." Attraction is the essence of marketing. When you create enough desire to get your prospect to come to you, they'll always be more predisposed to buying. That bares repeating. When you create enough desire to get your prospect to come to you, they'll always be more predisposed to buying. The challenge, of course, is that your prospect is elusive prey. So, imagine the first rabbit hunters. They'd exhaust themselves using spears and rocks until a more evolved Neanderthal got the idea of using carrots. Or, imagine the girl who desperately wants a date, but can't understand why she scares guys away when she chases them. Unfortunately, too many businesses act like that girl chasing for a date by putting lots into selling and nothing into marketing. Follis Fact #2 It's always better to attract than chase. Expense vs Investment Those who don't understand marketing view it as an expense. Those with a marketing mindset know it's an investment. They know that, if done right, it can excite their prospects and produce a great return. "Done right" means well- researched, well-managed, and generally handled by someone who knows what they're doing. Regarding expense, being a small business is a bad excuse to do nothing. Start small, but do something. There are plenty of cost-effective, non- traditional ways to do a test. So, if you want to grow, you can't afford not to develop a marketing plan. Have a Great Product At the risk of stating the obvious, a big key for marketing success is having a great product. In his best-selling book, Purple Cow, marketing guru Seth Godin calls it, "being remarkable." It's about having a product or service that's exceptional. Though many non-remarkable products may seem to do well because of great marketing, no long-term success can be achieved without a great product. In fact, if a product is not great, great marketing will usually make it fail faster. People will buy it, not like it, and never buy it again. Case in point: Ever see an exciting teaser for an upcoming movie? It can make a lot of people run out and buy a ticket. The problem starts a couple of weeks later when folks see the movie, hate it, and then spread the word. Before you know it, the movie's gone. Here's another case. Remember New Coke? If not, you're not alone. It didn't last long. Despite the marketing muscle that Coke put behind it, the Coke- drinking public decided they were quite happy with the old Coke. Another case involves a new tropical hotel. Eager to jump-start his business the owner got tour directors and travel writers to check it out and hopefully generate some good buzz. Problem was, the hotel wasn't finished. Had he waited a couple more months he would've gotten great reviews. Now he'll be lucky if those tour directors and writers give him another shot. If businesses spent less energy trying to sell their product and more on improving it, they'd have more success in the long run. Follis Fact #3 Great marketing will make a bad product fail faster. Follis Fact #4 The better your product, the better your marketing can be. Excite vs. Inform A lot of marketing doesn't do the whole job. It informs, but doesn't excite. The fact is, it doesn't matter if you have the best product if you're not getting prospects excited. If you don't excite your prospect, you won't sell your product. So, how do you excite your prospect? Start by acknowledging that your prospect isn't just a prospect. She's a person with emotions who doesn't respond with just her head. She responds with her heart, soul, and funny bone. As a marketer, you must tap into the right emotional and psychological nerve that gets your prospect excited. For example, when Canon wants to sell its new camera to families, they'll tout its high-tech features, but that's not ultimately how they'll sell it. They'll sell it by associating those features with the things that we, as humans, care about ... a child's first steps, a great vacation, or a 90th birthday celebration. When Chrysler targets NFL-watching guys with a spot for its new sports car, there's a reason they use quick cuts, heavy-metal music, and mention it goes 150 mph. Will you drive 150 mph? Doubtful. Does that still excite the macho male libido? Absolutely. Follis Fact #5 If you want'em excited about your product, you'd better get'em excited about your marketing. (For more "Follis Facts" and marketing secrets, see booklet info below.) Copyright 2005 John Follis. All rights reserved. John Follis is one of the 12 "Best Advertising Minds of New York" as voted by The New York Ad Club. His campaigns are in 3 college textbooks, he has written for ADWEEK, and he has taught at 3 New York universities. Currently, John works on select projects, consults, and speaks. He may be reached at john@follisinc.com For John's booklet: How to Attract and Excite Your Prospects: A Guide for Getting the Best Marketing Results, visit: http://www.follisinc.com/booklet.htm For consulting info, visit: Marketing Therapy: http://www.follisinc.com/therapy.htm For speaking info, visit: Follis Speaking: http://www.follisinc.com/speaking.htm
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